Hi, we're PLAYGROUND XYZ, a mobile creative ad-tech company based in Sydney with global aspirations, a strong point of difference and a goal to redefine what we think is an ecosystem out of kilter.

Yields on mobile ad inventory are low, meaningful measurement is absent, advertisers are uninspired by what’s available and users are fighting back. We’re tackling these issues, creatively.

We focus exclusively on custom mobile ad formats. While the majority of tech out there will let creative executions be built within the specified IAB formats, our offering is about re-shaping the ad formats themselves. Our proprietary ad-tech unlocks a range of possibilities to build ad formats that have never been done before and, importantly, deliver them at scale.

We're out to strike a balance between three stakeholders; advertisers, publishers and users, who up to this point have been largely neglected. The output is a suite of new formats that drive yields, deliver on brand metrics and offer a better UX.

We feel that it’s not good enough that mobile ads are disliked by users, not measured properly and have low inherent value, so we’re on a mission to drive change. Get to know us below.