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A fundamental blind spot has continued to challenge digital advertisers: differentiating the opportunity to be seen (known as Viewability) vs. actually being seen.
In this report we explore a new metric called Attention Time (the amount of time a user spends looking at an ad) and how it compares to Viewability when driving Awareness and Recall.
The paper also has great insights, tips and tricks for marketers to maximise Attention Time on their campaigns.