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Compared to viewability, Attention Time is 7.5x stronger at driving Awareness and 5.9x stronger at driving recall.
Fuelled from eye gaze data from our proprietary, opt-in web browser, AIP helps you drive Attention Time through five market leading products.
We've honed the art of creating the best canvasses to build your brand. The result is a proprietary suite of formats that deliver superior Attention Time.
See our formats
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Understand the true dynamics of capturing attention. Optimise your creative based off detailed individual user replays and aggregate heatmaps. Test, deploy, learn and maximise Attention Time.
Optimise your media on the fly through the world's first Attention Time enabled marketplace.
Capture and track your Attention Time outcomes alongside common industry metrics. See the top performing placements, times and days and get invaluable creative heatmapping and insights. Brand studies are available too.
A fundamental blind spot has continued to challenge digital advertisers: differentiating the opportunity to be seen (known as Viewability) vs. actually being seen.
In this report we explore a new metric called Attention Time (the amount of time a user spends looking at an ad) and how it compares to Viewability when driving Awareness and Recall.
The paper also has great insights, tips and tricks for marketers to maximise Attention Time on their campaigns.
77%
13%
10%
Importance of Variables in Predicting Recall
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